Senior Management

The Board of Directors shall appoint the Company's Managing Director, whose employment terms and conditions are defined in the current Managing Director's service contract. The Managing Director shall be in charge of the Company's operative management as defined by the applied legislation. The Managing Director shall also manage the Company's sales activities in accordance with the instructions and guidelines issued by the Board of Directors. The Managing Director's pension shall be determined by the Finnish Employee's Pension Act (TEL). The notice period for the Managing Director's service agreement is six months. In addition to the pay of the notice period, no separate severance pay is disbursed. The Managing Director's salary, including benefits and bonuses, was 162 KEUR in 2009.

The Managing Director is assisted by the Company's Management Group. The principal task of the Management Group and its members is, in cooperation with the Managing Director, to implement the strategy of the Board of Directors as well as the business plan and operative decisions of the Managing Director. The Management Group shall also serve as the director of the experts in the organisation.

Managing Director and Management Group:

NameStarting year (1)Born inStatus
Hannu Krook 2009 1965 Managing Director, Tiimari Plc
Daniel Crewe 2008 1967 Managing Director, Gallerix Sweden AB
Maija Elenius 2008 1956 CFO
Veijo Heinonen 2010 1961 Commercial Director
Tarja Nikkarikoski 2007 1960 IT Director
Anna Seppälä 2005 1974 Purchasing Director

(1) Year of becoming and employee of the Company or its affiliates

Hannu Krook b. 1965, has served as the Managing Director of Tiimari Plc from 7th April 2009. Mr. Krook has previously served as the vice president for the Otto Brand Group (2005-2009). Prior to this he has worked in various positions within the TeliaSonera group: Managing Director of Sonera Zed, SVP Consumer Products & Services Telia Sonera Finland, Marketing Director Sonera Corporation as well as Managin Director Sonera Plaza. Mr. Krook transferred to Sonera from the Managing Director position at Coca-Cola Juomat Ltd. Previously, he has served as a management consultant at The Boston Consulting Group in Stockholm and Helsinki as well as Brand Manager at Procter & Gamble Scandinavia in Stockholm. Mr. Krook also serves as board member at Veikon Kone Ltd. He holds an M.Sc. in Economics.

Daniel Crewe b. 1967, started at the Company in 2008 and has served as Managing Director at Gallerix Sweden Ltd. since 26th March 2009. Mr. Crewe has previously served in various sales and marketing positions, the latest being at DHL Express in Sweden and prior to this in various companies in Great Britain. He holds a B.Sc. Marketing.

Maija Elenius b. 1956, was appointed CFO for the Tiimari Group in 2008. Previously, she served as VP corporate control at Fiskars Plc. Prior to this she served among others as SVP Finance at Partek Cargotec and SVP Business Development at Partek Plc. Mrs. Elenius serves as board member at Tiimari Promotion Ltd. She holds a B.Sc. Economics.

Veijo Heinonen b. 1961, was appointed Commercial Director for Tiimari Retail Ltd. 16th March 2010. Previously, Mr. Heinonen served as Director Category Management as well as Director for the Siwa chain. Prior to this he served as Marketing Director at Valiojäätelö. Mr. Heinonen holds an M.Sc. in Economics.

Tarja Nikkarikoski b. 1960, was appointed Tiimari Plc's IT Director in 2007. Before Tiimari she worked for A-Ware Oy as a senior consultant. Prior to this she has a long experience in various IT management positions within finance, trade and logistics. Tarja Nikkarikoski has a Vocational Qualification in Business Information Technology, and she is an undergraduate of philosophy.

Anna Seppälä b. 1974, was appointed as the Purchasing Director of Tiimari Retail Ltd. in 2005. Before that, she served as the Purchasing Director of Tamore Oy. She holds an M.Sc. Economics.